Earlier this week, I stopped into Oren’s Daily Roast on the corner of Lexington and 71st street in Manhattan for a cup of coffee. While I was waiting in line, I caught sight of a blue Bulldog on a shelf. The Bully was the logo for teapigs’ Earl Grey tea. I loved the brand’s name (I often refer to Lester as a pig – affectionately, of course) and obviously the logo, so I bought a small box of 15 teabags.
Not being much of a tea drinker, I figured I would let the blue Bulldog on the box decorate a small spot in my kitchen. Today, though, I decided to brew myself a cup of the teapigs’ Earl Grey.
As I said, I’m not a big tea drinker, so I won’t pretend to offer any kind of connoisseur’s perspective. I can objectively say, though, that I did thoroughly enjoy my cup of teapigs’ Earl Grey this afternoon. The Bulldog branding helped to make my enjoyment all the more special.
I knew nothing about teapigs before I stumbled across their cute bulldog logo and funny name. So, I decide to do a little research about the company.
Teapigs was born in 2006 in the UK. Started by two tea enthusiasts, Nick and Louise, teapigs prides itself on the quality of their teas. Their mission in 2006 was “to get the nation drinking real tea again.” They now have 20 employees in offices in the UK and Brooklyn.
Aside from their bulldog logo and name, teapigs distinguished itself in my eyes with their “biodegradable tea temple.” Rather than sticking with the industry’s standard paper bag, teapigs uses a roomier mesh bag that accommodates whole leaf tea, whole leaf herbs, and whole flowers. This, they assert, allows the tea to better infuse and produces a better quality cup.
I am looking forward to trying other flavors from the selection of over 2 dozen teas that teapigs has to offer. I will likely make my selection in the same way – by picking a cool logo.
What do you think of the cute Bulldog logo on teapigs’ Earl Grey? Which teapigs tea flavor do you think sports the best logo?